Our Story

Samantha Sona Ethical Beauty was conceived in 2017 after I spotted a gap in the market for organic palm oil-free skincare. I was working in a corporate career that I wasn’t passionate about and my obsession with skincare led me to take the plunge and leave the corporate world behind to work on my own skincare line.


I completed a Cosmetic Chemistry course to learn the technical aspects of developing a new product and in late 2017, and after a lot of trial and error, we developed the award-winning Samantha Sona Self-Tan Lotion. Not only was it 100% natural and made from Australian botanical ingredients, it was genuinely amazing! It produced a realistic colour, it faded evenly and it didn’t smell like chemicals. It was also the first organic and palm oil-free self-tan on the market.


Over time, I decided to expand our range and develop skincare and body care products with the same high standards that I had applied to our tanning products: luxurious, vegan, organic, palm oil-free, not tested on animals and containing Australian botanical ingredients.


We had been approached on many occasions by customers asking us to develop products for children. So in mid 2020, we launched Dolly & Friends, our children’s range.


Our journey to get to this point has had its challenges, but our passion for creating skincare that’s as good for the environment as it is for our skin has kept us going. I’m so proud of how far we’ve come and I hope you love our products as much as we do.


Much love,

Samantha & Dolly xx